Dubai Cocoa

All information available below about this brand from start to finish.

Client Name:

Mrs. Nora,

Industry:

Luxury Fashion & Traditional Menswear

Location:

Doha, Qatar

My Role:

Brand Discovery

Brand Strategy

Logo & Visual Identity

Brand Story Development

Digital Experience Design

Packaging & Stationery Design

Social Media & Marketing Design

The Challenge:

Al Khalifa was founded with a vision to redefine the traditional Qatari kandora while preserving its cultural and emotional depth. The brand’s founder, Mrs. Nora, wanted to create something modern and unique yet deeply rooted in luxury and Qatari heritage.

The challenge was to build an identity that balanced sophistication with simplicity a brand that spoke to the new generation of Qatari men who value both tradition and innovation. It needed to honor craftsmanship and culture while presenting a polished, high-end aesthetic that could stand proudly in the regional luxury market.

Beyond appearance, the goal was to communicate exclusivity, quality, and trust through every element from digital experiences to the tactile details of packaging and tailoring.

The Solution:

We created a modern and distinctive “K” symbol using golden ratio circles to achieve perfect balance and harmony. The mark represents strength, precision, and elegance, capturing the essence of Al Khalifa as a luxury kandora brand.

The brand name was designed in both Arabic and English, combining cultural authenticity with a refined modern aesthetic. This bilingual approach ensures the brand connects deeply with both traditional and contemporary audiences across Qatar and the Gulf region.

The color palette uses #fae4aa for a soft, luxurious tone and #021114 for contrast and depth. Together, they convey sophistication without relying on metallic gold, giving the brand a modern luxury presence that feels confident and timeless.

Applications:

The Al Khalifa identity was extended across packaging, fabric labels, product boxes, website design, and social media platforms. Each touchpoint reinforces the brand’s quiet luxury and attention to detail.

The result is a distinguished and elegant brand system that connects Qatari tradition with modern refinement, positioning Al Khalifa as a leading luxury kandora brand across Qatar and the Gulf region.

The process

Below is a short overview of how I developed the Al Khalifa Kandora brand icon. The process took three weeks of research, sketching, and refinement to create a unique and memorable symbol that reflects the brand’s essence. The steps shown below summarize the key stages of this creative journey.

Step One

After completing my sketches, I moved to Illustrator with my final selected concept. I started by creating golden ratio circles to establish perfect balance and proportion. Then, using the line tool, I refined the structure and developed a modern and elegant “K” symbol that embodies precision, strength, and luxury.

Step Two

Then, I applied the same golden ratio circles to the Arabic typeface to ensure visual harmony and consistency. This approach created a balanced and cohesive identity that connects both English and Arabic versions with precision and elegance.

Step Three

Finally, I created precise guiding lines using the golden ratio circles and aligned the brand mark along with the English and Arabic typefaces within this structure. This ensured perfect visual balance, proportion, and harmony throughout the logo design.