Dubai Cocoa
All information available below about this brand from start to finish.
Shaikh Marwan.
Luxury Chocolate & Confectionery
Dubai, United Arab Emirates
Brand Discovery
Brand Strategy
Naming & Story Development
Logo & Visual Identity
Packaging Design
Brand Messaging
Social Media & Marketing Design
Dubai Cocoa aimed to build a chocolate brand that captured Dubai’s essence a blend of luxury, innovation, and excellence. The challenge was to create an identity that looked as refined as the world’s top chocolate houses while reflecting the modern confidence and cultural depth of Dubai.
The goal was not only to sell chocolate but to shape a complete sensory experience one that felt indulgent, elegant, and unmistakably Dubai. Every element, from flavor naming to packaging, needed to speak the language of sophistication and craftsmanship.
I developed a brand rooted in three values: Excellence, Innovation, and Passion. These pillars guided every design decision. The logo design was built from the cocoa bean form, symbolizing origin and authenticity. Gold detailing was chosen to represent Dubai’s prestige and refined taste, paired with deep cocoa browns and rich greens inspired by natural ingredients like pistachio and almond.
The visual identity was crafted to feel modern, minimal, and enduring. The packaging system uses bold typography and premium finishes, designed to stand out on shelves and resonate with luxury audiences.
The brand story, “A Story of Excellence, Innovation, and Passion,” became the voice of Dubai Cocoa, turning every touchpoint into an invitation to experience indulgence with purpose and precision.
The identity was applied across product packaging, thank-you cards, digital campaigns, and social media. The result is a cohesive and luxurious brand system that enhances every customer interaction, positioning Dubai Cocoa as a symbol of modern craftsmanship and refined indulgence.
The process
Below is a short overview of how I developed the Dubai Cocoa brand icon. The process took over a week of research, sketching, and refinement to create a unique and memorable symbol that reflects the brand’s essence. The steps shown below summarize the key stages of this creative journey.
HEX #ED7737
RGB 55, 119, 237
HSB %93, %77, 21
CMYK 0, 82, 63, 1
HEX #2C1B13
RGB 19, 27, 44
HSB %17, %57, 19
CMYK 83, 70, 70, 56
HEX #4E6436
RGB 54, 100, 78
HSB %39, %46, 89
CMYK 33, 86, 40, 69
HEX #142C1A
RGB 26, 44, 20
HSB %17, %55, 135
CMYK 88, 55, 86, 71
Empowering
Innovative
Solutions
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