Castle Perfume

All information available below about this brand from start to finish.

Client Name:

Mohamed Al Jneibi.

Industry:

Luxury Fragrance & Perfume

Location:

Dubai, United Arab Emirates

My Role:

Brand Discovery

Brand Strategy

Logo & Visual Identity

Color System & Typography

Perfume Bottle & Packaging Design

Brand Messaging

Social Media & Marketing Design

The Challenge:

Mohamed wanted to create a luxury fragrance brand that embodied elegance, strength, and timeless sophistication. The challenge was to design a visual identity that reflected the grandeur of a castle while maintaining the refined sensuality of the perfume world.

The goal was to merge the architectural strength of a castle with the soft, emotional appeal of fine fragrance. The brand needed to stand out in a highly competitive market by communicating both prestige and intimacy through its design language.

The Solution:

I crafted a visual identity that draws from the symbolism of royalty and the artistry of perfumery. The logo features four bold, horizontal lines representing castle architecture and structure, while the central “A” forms a subtle silhouette of a perfume bottle linking the brand name and its essence seamlessly.

The color palette was carefully curated to express luxury and balance:

Royal Purple (#432B67) for depth, mystery, and sophistication
Gold (#C4A249) for opulence and refinement
Soft Neutral (#EDE6EE) for modern balance and visual harmony

Typography was chosen for its timeless simplicity, reflecting elegance and confidence. The overall design feels bold yet graceful, creating a strong emotional connection with luxury fragrance lovers.

Applications:

The Castle identity was developed for high-end packaging, bottle labels, digital campaigns, and retail visuals. Its adaptability ensures the logo and brand system maintain clarity and prestige across every medium from print to digital.

The result is a cohesive and powerful brand identity that embodies the essence of luxury, heritage, and allure, positioning Castle Perfume as a modern symbol of timeless sophistication in the fragrance industry.

The process

Below is a short overview of how I developed the Castle Perfume brand icon. The process took over a week of research, sketching, and refinement to create a unique and memorable symbol that reflects the brand’s essence. The steps shown below summarize the key stages of this creative journey.

Step One

I started by designing a castle-inspired icon using the letter A from the name CASTLE. By merging both elements with precise line work, I created a bold and balanced structure that symbolizes strength and elegance.